Like any sporting event – including this years FIFA World Cup hosted in Russia – the fans make the game what it is; they can be the linchpin for a team to succeed or the fatal blow after 90+ minutes of play. The emotional roller-coaster fans create at any sporting event can drastically affect the outcome for better or worse. Just like sports, marketing is no exception.

The excitement of Sales and Marketing is entirely dependent on the customer. In a media-saturated marketplace, consumers are longing for engaging, transparent, and exciting brand content. This is where video scores big with the best ROI. 500 Million people are watching videos on Facebook every day, 52% of Markets believe video content is most effective for raising brand awareness, and Including a video on your landing page can increase conversions by 80% (Insivia).

In our experience video content focused on real people, real stories, and real emotions can be the 12th player on the pitch for you & your brand and a critical investment to your continued success. Wither it’s a Product Testimonial, Sponsorship Opportunity, or a Human Interest Piece let your fans fuel your brand and capture those stories that represent and separate your company from the rest of the field.

Video projects are obviously an investment for you and your team; however, I would argue you could not pay for better marketing. Flashing images and snappy dialogue are cheap in the long run and usually expensive in the short term. An honest and intriguing story is priceless, and the best ball you could ever ask for when you have a big shot on goal.

So let your fans cheer the loudest and keep scoring goals, just make sure to hit record.