According to YouTube, every year the consumption of video content rises 100%. Below are just a few key reasons why you should invest in video marketing.
- Year after Year Growth – Let there be Video
It has been said before and I’ll say it again “Content is King” It’s absolutely not a secret, but the facts are in according to Cisco forecasts by 2019 80% of all internet traffic will be video related so don’t be left behind.
- We’ve Evolved – Fun Fact
Our attention span has evolved in the era of YouTube and mobile phones. According to The New York Times, the human attention span has dropped below 8 seconds – which is less than a goldfish. We now know the brain can process images faster than words. So if “an image is worth a thousand words” a 60s video is worth roughly 1.8 million words.
- Google Loves Videos
Keeping a guest on your site as long as possible is always the goal – especially with our short attention spans to compete with. Videos naturally increase the time viewers will spend on your site which in turn builds trust and signals search engines that your site has great content. Now that Google owns YouTube there has been a drastic increase in how video affects your search engine ranking. According to Moovly “You’re 53 times more likely show up first on Google if you have a video embedded on your website.”
- Video Drives Engagement and Mobile Users Love It
According to a survey by Wyzowl; 81% of consumers said they decided to purchase a service or product after watching a brand video. Also, 98% of those users say they have watched an explainer video to learn more about a product or service. Furthermore, they discovered that the average person watched 1.5hrs. of video content a day and 90% of consumers watch videos on their phone in some form.
- Video Promises Great ROI
One question you gotta ask, is Video worth the investment? According to 83% of business surveyed by Wyzowl video provides a fantastic ROI. Good news is your videos don’t have to be perfect, its content that truly matters. Consumers are craving content and information more than quality and design. Obviously, we always strive to create engaging, dynamic, and relevant content however in today’s media landscape educating your client is one of the most important investments you can make.