If you are like most people, you have probably heard of green screen at some point, but may not know much about it. The technology has been around for quite some time, but outside of news rooms and Hollywood it is relatively unknown and certainly under-utilized.

Green Screen video shoot colorado

What is Green Screen?

Green Screen, put simply, is exactly what the name suggests: a large green screen. The purpose of the screen is to serve as a backdrop; it sits behind the subject, whether it’s a product or a weatherman. After you have filmed, you can then replace all that green with…anything essentially. The meteorologist on the evening news is standing in front of a green screen, only everything that’s green has been replaced by a map with weather patterns. Do you want to be standing on a mountain top? Under the ocean? In France or Africa? You can go there with Green Screen!

Green Screen Teleprompter video colorado

Why use Green Screen?

Green Screen affords you an excellent opportunity to place yourself or your product in an interesting and relevant place without having to spend the time and money to actually go there. If your message needs to be supported by graphics or text, green screen gives you the capability to have your representative speaking to the audience while giving your viewers relevant, engaging information on the same screen.

A lot of our clients are working with some pretty complicated concepts and processes. In fact, in the pictures above, our client Hach Company does not actually have anything to physically show to the viewer! How do you show your audience a system of machines and sensors in a meaningful and effective way? In cases like this, it makes a lot of sense to not only have your on-screen representative explain things, but to also show your audience what your representative is talking about with motion graphics. Your audience will be better educated about your product and more likely to remember it and to buy it.

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