Advanced Media Services: eMediaMinute

Inform & Engage Customers – Email Newsletters

Nathan Sego, Posted: December 8, 2008

Newsletters have long been used to share information about an organization, new services and products, and information to assist customers. With today’s blogging and web technologies many companies have turned to web-based versions allowing both customers and employees to access critical information and the latest news. Email newsletters offer many benefits beyond a printed form and can reach out to both your current customer base and potential new customers.

Email newsletters create an atmosphere to…

Make you an expert.
By allowing readers to learn about the latest trends in the industry, your customers can enjoy keeping up to date with emerging technologies. You can write up a brief summary or report about a particular news item for delivery each week or month and it’s a great way to position your company as a market leader or industry expert – even a guru.

Teach your customers how to do something new.
How-to articles are well received when they can provide helpful information to your customers about your products and services.

Spend less money on marketing.
No matter what your marketing budget may be, email newsletters are a simple and low-cost way to create an immediate impact. Many email newsletter programs are also equipped with tracking services that let you see how many newsletters were opened and which links were clicked.

Promote your brand.
The more consistently you deliver your newsletter, the easier it will be to promote your brand and raise brand awareness. Your logo, colors, and theme can be incorporated into almost all email newsletter templates and encourages the mind-connection with your customers.

Build web traffic.
Direct links to articles, blog posts, or just your website can be included in each email newsletter and make it easy for readers to simply click to your site. Google loves this type of activity and it will have a positive impact on your Search Engine visibility.

eNewsletter Tips:

• Write out its purpose
• Use the same layout and features each issue
• Use compelling subject lines
• Serve your readers
• Show some personality
• Publish like clockwork

eLearning: Enrich and Benefit Your Business
Inside and Out

Nathan Sego, Posted: November 1, 2008

What is eLearning?

eLearning is the general term to describe the fields of online learning, web-based training, and technology-delivered instruction.

How can my business benefit from eLearning?

The popularity of eLearning continues to grow as businesses look for ways to meet diverse and complex training needs, reduce training costs, meet customer service demands and increase efficiency. Leveraging the Internet allows companies large and small to successfully address these challenges.

Scenrio One:

Your company needs to hire and train several new employees that will be working from locations across the country. You have a limited budget to spend and need to get everyone up to speed quickly.

Solution:

Developing a simple eLearning program to be deployed via the internet would allow your company to save travel costs, time, and it would ensure consistent, efficient use of training resources.

Scenrio Two:

Your customers often call in trying to get more information about how to set-up or use one of your more complex products. This creates a lot of wasted time internally and customers are frustrated at not being able to successfully implement the product independently.

Solution:

An eLearning solution like the use of online tutorials with video instruction would allow customers 24/7 access to easy-to-understand, self-paced videos that take advantage of multiple senses in demonstrating the solution.