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Articles Filed under: ‘Web Analytics’
Produce Effective Videos that Work!
Nathan Sego, Posted: December 1, 2009
Some time ago, some people predicted the death of the graphic arts industry when Desktop Publishing software became affordable and widespread. Anybody with a computer could produce their own graphics, newsletters, logos, etc. It soon became clear, however, that it took something more than cool software to produce effective graphics, and the graphic arts industry is still alive and well today.
The same can be said about the video production business. Digital video cameras and non-linear computer based editing systems are now within financial reach of most consumers. So why spend more money to have a video produced when you can do it yourself? If you’ve tried producing your own video project, you no-doubt already know the answer.
Maximize Your Web Site ROI with Web Analytics
Nathan Sego, Posted: January 5, 2009
Web analytics is the process of capturing web site traffic and analyzing its behavior.
Web analytics are key to understanding who your customers are, where your web traffic is coming from and what kind of traffic is converting and increasing sales of your products and services. Without web analytics, you risk wasting your high value marketing dollars on blind pursuits attempting to increase traffic to your web site.
Benefits of Web Analytics
- Allows you to precisely monitor web traffic
- Helps you optimize your web site
- Enables you to formulate a precise marketing and sales plan Monitor
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