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Articles Filed under: ‘Social Networking’
Use Twitter as a Marketing Tool
Nathan Sego, Posted: April 1, 2009
Twitter has been all over the news recently, from breaking news before the networks to the Twitter community making or breaking brands. Marketing and PR pros know they need to be in this community, but how? And how much time and effort will it take? And what will be the return?
What is Twitter?
Twitter is a social networking service that lets users post and read other peoples updates. These are known as “tweets.” Sometimes called “micro-blogging,” tweets are limited to 140 characters in length and are posted on the users profile page. People can follow your posts by your Twitter profile page, RSS feed or even SMS.
Sounds simple? It is simple.
Your company has a website, email accounts, and a blog, but what about those important little notes you want to share with your customers and clients that may require too much work for an email campaign or to blog. Example: “Check out our new screen cast on XYZ. You have to see this!” or “New Software update will be coming out next week. Here is a link to the new features.”
Enter Twitter.
6 Rules of a good Marketing Twitizen:
- No selling
- Get Involved
- Add Value
- Respond
- Watch your mouth
- Patient and Persistence
What can Podcasting do for Your Company
Holly Raynerson, Posted: March 4, 2009
What Is a Podcast?
A podcast is a series of audio or video digital-media files which are distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers. Though the same content may also be made available by direct download or streaming, a podcast is distinguished from other digital-media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added.
Why Should My Business Care About Podcasting?
There are many valid reasons why corporations may want to embrace and leverage podcasting. Corporations and businesses (both large and small) have an opportunity to create a loyal listener audience that can extend their brand and communicate to the target audience. Businesses can also use this technology both externally & internally as a communication medium to keep local and world wide groups of clients or employees informed. This could be used for sales meetings to keep employees in worldwide locations up to speed on a new product or service. It’s also an effective medium for distance learning, helping to get the entire audience trained on any specific topic.
Example
Use podcasting to convey success stories or create brief programs to explore business trends and become a trusted advisor and source of valuable information. This can produce additional clients, increase your reputation within a specific community, and extend your valuable brand perception with customers and prospects.
Top 6 reasons your business should be podcasting:
- Increase your marketing reach and online visibility
- Improve your sales & conversion rates
- Regular line of communication with subscribed listeners
- Value added content increases loyalty
- Industry news and trends sets you apart from the competition
- Interviews with leaders in your particular niche will establish your business as a respected leader in your niche or industry.
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