Advanced Media Services: eMediaMinute

Improve Your Google Ranking

Nathan Sego, Posted: October 5, 2008

What is Search Engine Optimization (SEO)?

Nearly every internet user finds new web sites using a search engine such as Google, Yahoo, or MSN. You go to their site, type in what you are looking for and usually find it in the top three or four results. What goes on behind the scenes of every internet search involves complex software intelligent enough to figure out which pages are the most relevant to your search.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” search results for targeted keywords. This process involves two parts, researching good keywords and effectively adding those keywords to your site in a manner that the search engines can catalog.

Why Should I Optimize My Company’s Website?

If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Where Do I Start?

For the sake of being simple, start with 25 keywords. These are the words you think people are typing into Google when they’re looking for what you sell. Once you’ve got 25 keywords or keyword combinations, pick the 5 you think are the most valuable. Then pick the 1 keyword or keyword combo you think will bring you the most money. *

* Figuring out what keywords to target is a tricky process and there are a lot of tools and theories to do this effectively. If you need help, give us a call to do proper keyword analysis and determine exactly which phrases are the best to target.