97% of business websites fail to earn a passing grade for usability. ~ Forrester Research
What is Usability?
Usability is simply the measure of how easy something is to use and how satisfied a user is with the process.
Why is Usability Important?
User-friendly web sites are much more likely to attract and keep users. Without proper usability, visitors will become frustrated or annoyed, resulting in less time spent on the site, fewer (if any) return visits, and ultimately less exposure for the business or organization.
Usability Checklist:
- Can users easily find what they are looking for with a minimum of clicks?
- Is the content clear and free of confusing jargon?
- Does the site consistently support your brand?
- Is the site organized according to user tasks and goals?
- Does the site educate, entertain or enrich users to bring them back
again and again? - Has the site been tested on real users?