Twitter has been all over the news recently, from breaking news before the networks to the Twitter community making or breaking brands. Marketing and PR pros know they need to be in this community, but how? And how much time and effort will it take? And what will be the return?
What is Twitter?
Twitter is a social networking service that lets users post and read other peoples updates. These are known as “tweets.” Sometimes called “micro-blogging,” tweets are limited to 140 characters in length and are posted on the users profile page. People can follow your posts by your Twitter profile page, RSS feed or even SMS.
Sounds simple? It is simple.
Your company has a website, email accounts, and a blog, but what about those important little notes you want to share with your customers and clients that may require too much work for an email campaign or to blog. Example: “Check out our new screen cast on XYZ. You have to see this!” or “New Software update will be coming out next week. Here is a link to the new features.”
Enter Twitter.
6 Rules of a good Marketing Twitizen:
- No selling
- Get Involved
- Add Value
- Respond
- Watch your mouth
- Patient and Persistence