What Is a Podcast?

A podcast is a series of audio or video digital-media files which are distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers. Though the same content may also be made available by direct download or streaming, a podcast is distinguished from other digital-media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added.

Why Should My Business Care About Podcasting?

There are many valid reasons why corporations may want to embrace and leverage podcasting. Corporations and businesses (both large and small) have an opportunity to create a loyal listener audience that can extend their brand and communicate to the target audience. Businesses can also use this technology both externally & internally as a communication medium to keep local and world wide groups of clients or employees informed. This could be used for sales meetings to keep employees in worldwide locations up to speed on a new product or service, or as an effective medium for distance learning, helping to get the entire audience trained on any specific topic.

Example

Use podcasting to convey success stories or create brief programs to explore business trends and become a trusted advisor and source of valuable information. This can produce additional clients, increase your reputation within a specific community, and extend your valuable brand perception with customers and prospects.

Top 6 reasons your business should be podcasting:

  1. Increase your marketing reach and online visibility
  2. Improve your sales & conversion rates
  3. Regular line of communication with subscribed listeners
  4. Value added content increases loyalty
  5. Industry news and trends sets you apart from the competition
  6. Interviews with leaders in your particular niche will establish your business as a respected leader in your niche or industry.

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