Web analytics is the process of capturing web site traffic and analyzing its behavior.
Web analytics are key to understanding who your customers are, where your web traffic is coming from and what kind of traffic is converting and increasing sales of your products and services. Without web analytics, you risk wasting your high value marketing dollars on blind pursuits attempting to increase traffic to your web site.
Benefits of Web Analytics
- Allows you to precisely monitor web traffic
- Helps you optimize your web site
- Enables you to formulate a precise marketing and sales plan Monitor