One of the most important aspects of today’s successful business leader is the ability to communicate effectively. Many leaders have embraced technology to aid their communication efforts, and one of the most effective methods is the video blog or vlog. A video blog is a short and sweet message to your audience – employees or customers – relaying important information. Regular vlogs can be a very powerful communication tool for your business.
So how can you take advantage of a video blog?
Steer the Ship
A video blog is a great way to connect and engage with your organization. Business leaders like Presidents and CEOs are often caught up in meetings and travel, and don’t have enough opportunity to engage with their own employees. Leaders need to be big-picture people – to have a vision and then steer the organization towards that goal. But for this to work, everyone needs to understand that vision, which means leaders also need to be great communicators. Plenty of these executives have monthly newsletters or even weekly blogs where they will communicate important news or ideas to the people who make their company go.
But why ask them to read an article when you can directly address your company through video? And unlike a written blog, video blogs allow you to condense a lot of information into a short, engaging program.
A Personal Connection
One of the main reasons that social media has worked so well is because it feels a little more personal and targeted. You’re there with your customers everywhere they go, right on their phones or tablets. And they can select what they want to see through platforms like Twitter, Facebook, and Instagram. This creates a very personalized experience for users, and marketers have seized on this opportunity.
The same can be said for vlogs. Put yourself out there and personally connect with your customers. They’ll feel like they know you and the company much better, which will lead to higher engagement and ROI.
Here’s how T-Mobile did it:
At anywhere from 30 seconds to a couple of minutes, video blogs are meant to be short, informative, and engaging. As such, they don’t require a huge production to pull off. That means that producing your video blogs is both time- and cost-efficient for your business.
Not only that, they are very time-efficient for your viewers. You can say in 2 or 3 minutes what might take 10 minutes for a person to read, and customers AND employees appreciate that. Everyone is busy – you’ll get more eyes on your message in video form rather than written.
Those are just a few of the ways a once-a-month vlog can take your business communications to the next level!