If you are like most companies, you spend a great deal of time and resources on training. Training can be both internal and external: training new employees to get them up and running, training a new process or procedure to existing employees, mandatory safety training, or training customers on how to use your product or service.

No matter what kind of training needs your business has, a video training program can benefit your company in a variety of ways.

  • Customer Service Experience
  • Efficient Use of Resources
  • Cost-Effective Solutions
    • Consistency
    • Accessibility
  • Increase Employee Productivity
  • Ensure Compliance and Minimize Risk


Customer Service Experience

When it comes down to it, what matters most to consumers is customer service. A video training program can allow you to give your clients a high quality, focused customer service experience that your competitors may not provide. When you sell your product to a client, imagine the sigh of relief when you say “Come on over and watch this video, it will show you everything you need to know to get up and running!” How much easier and more satisfying is that for a customer than trudging through a thick technical manual? How appreciative is the shift manager whose employees you have just trained for him?

Efficient Use of Resources

Now, I don’t mean to bash Users’ Manuals. There’s a lot of technical solutions to common problems that clients find useful. But what about those problems that require an experts’ knowledge?

If you have an engaging, informative training program available for your product, you don’t have to use your experts’ valuable time answering questions or giving demonstrations for common problems that can be covered in a video. Now you can focus your experts on your best clients, and on problems that require your technical experts on-site to solve. Save time and money by answering frequently asked questions and addressing common issues in your training video program.

Cost Effective Solutions


A video training program allows your trainer to always have a great day. With a great script, you can hit every highlight and stress every important facet of a given training program. Once your program is ready, your instructor is never tired. He never forgets to cover a topic. He always teaches the same way, every time. It allows you to train every employee or every customer consistently every day of the week, every week of the year.


No matter where your audience is, you can reach them with a video training program located on your business’ or your product’s webpage! In this way, your audience can always find your training program. Accessibility is key to satisfied clients and employees.

Increase Employee Productivity

When you hire a new employee and begin the training process, it’s common for those new employees to feel a little unsure of what to expect. A video training program is the perfect way to introduce your business to new employees, educate them on what is expected of them, and equip them with the knowledge to succeed in your business. With a set of concrete goals and expectations, new employees are more productive – eager to meet your expectations – and more satisfied.

Ensure Compliance and Minimize Risk

Does your business require employees to know standard safety procedures? Do you need to comply with government oversight agencies like OSHA or MSHA and their safety standards?

You can minimize your risk and ensure compliance across your organization with a safety training video program! An easily accessible, high quality safety training program allows you to ensure that each employee meets safety requirements. A video allows you compress a lot of – let’s face it – dull information into a short, engaging, memorable training program that will quickly and efficiently have your entire workforce compliant.


Training Video Tips

  • Make it engaging! It doesn’t have to be boring.
  • Make a series of short videos if you have a lot of information to cover.
  • Include your peers! Who doesn’t want to be in a movie?
  • Add simple graphics to supplement the narration.
  • Use two cameras: multiple points of view holds attention longer.

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