Video content is an amazing way to engage your customers in the conversation about your brand. Companies make the products we buy and we at the end-of-the-day buy stories.
Using a combination of entertainment and education, you can create brand conscious marketing that informs your customer on one hand while engaging them on the other. This is a key trend in winning today’s conscious consumer. There is always a multitude of reasons for needing new video content.
We are excited to announce the arrival of the Phantom 4 Pro Aerial Drone! This is one-of-the-most sophisticated drones ever made. With its advanced Intelligent Flight modes, we can tell your story from a whole new perspective.
The Importance of Multi-platform Sharing
Pop quiz — What is the number one goal of your newly produced video? The answer – to be viewed by your audience! We’ve found that some companies will spend the time, effort, and budget dollars on producing great media, only to see it receive minimal viewership, and therefore not accomplishing its goal.
You know video content is important, you know it’s essential to your company, and you know it will cost time and money.
That being said, we also understand getting a project off-the-ground is challenging – some meetings can be pretty scary.
When considering your next Testimonial-Based program, here are a few questions to ask yourself before starting:
Who is going to be in your video? If possible, it’s best to pre-interview them to make sure they are a good candidate – articulate, friendly, and comfortable doing a testimonial. At this time work with them to craft their testimonial to get maximum impact.
What story do you want them to tell? A specific example of how your product or service saved the day would be best, but even, in general, the right words from a customer can be worth their weight in gold.
Where and When would you Ideally like to film? Location can play a large part in your narrative. A Contextual location like a factory is great when interviewing a worker – it provides credibility and atmosphere. A green screen set up can have limitless potential for motion graphics, text, charts, or acting as a Neutral backdrop. Also, consider logistical issues such as extraneous noise and possible time limits on the space.
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In our experience creating something that appears simple, is actually quite hard.
The example above demonstrates on paper something complicated, however, if translated into a video it becomes engaging, dynamic and more relevant.
Sometimes learning from what not to do can give you a clear path on common pitfalls and drastic mistakes in your video marketing campaign. It may be shocking to learn – this video was designed originally as a training program for a Canadian retail company. Yes, I trawled the internet with the intent to find the most slap-together, unfortunate, and just plain sad examples of corporate video productions gone horribly wrong – because discovering what not to do is an excellent way to learn how to do something right.
I’m not sure this video achieves its intended purpose. It never clearly states what “service is selling” means even though it’s repeated dozens of times. It doesn’t help that the whole video is so funny it’s nearly impossible to concentrate on their actual message.
The concept of “Brand Confidence” or “Trust” is essential in today’s marketplace. With ever-growing choices, customers rely heavily on brand confidence to ensure piece-of-mind. Remember, marketing your products and business is more than selling your product and business, it’s about connecting with your audience.
Most of us are not medical professionals, but we trust surgeons when we need an operation. We have confidence that these men and women cutting us open and holding our life in their hands will succeed. This trust is built on expectations, image, and mystery. You have expectations walking in, and results you would like to achieve. The institutions of modern medicine create an image we trust – white coats, clean rooms, gloves, etc. , and we have faith in the mystery of medical procedures we don’t fully understand – because we’re not doctors and have not held the scalpel. This level of trust is ideal for any brand.
Take 60 seconds to learn about the power of camera movement and how it can help separate you from the crowd!